To mark its 50th anniversary, IFPMA commissioned a landmark campaign celebrating five decades of progress in global health, and looking ahead to the next fifty years. The campaign brought together personal stories of lives transformed, a timeline of progress, and seven focus areas showcasing advances, partnership and challenges.
Working with SustainAbility, I led the creative direction and design across a suite of campaign materials spanning a major report, an interactive website, and video content. The challenge was giving a significant body of complex, sensitive content a visual language that felt credible for a global policy audience, without losing the warmth and humanity at its centre.
