The Climate Party was created for people who want to do something meaningful on climate, but feel underserved by existing parties and movements. Their aim was to build a political home that could welcome people with different wider view, while staying single‑minded on climate action.
I developed the visual identity for the new party, creating a brand that was designed to shift people from concern, scepticism, frustration or political disillusionment into action. The identity was built to feel focused and optimistic, inclusive but robust – clear enough to cut through, and distinctive enough to feel like a real movement people could stand behind (and be seen backing).
